Founding Members offer now ended

Meet the DUO behind BARE - showing thousands a balanced and non-restrictive approach to food.

Leah Itsines

Founder of BARE

Best-selling kids’ book author

Mum of 2

2x best-selling cookbook author

I'm Leah Itsines, a passionate cook, founder of BARE and mum of two on a mission to make healthy eating easy, realistic and delicious.

I've witnessed thousands of successful, determined people caught in the same exhausting spiral - losing weight on restrictive diets, only to regain it all when life gets busy. That's why I created BARE, a macro-based meal planning system that works with your actual life, not against it.
Through my bestselling cookbooks, recipes, and our supportive BARE community, I help people around the world quit fad dieting for good and find freedom with food without restriction. 

I share practical tools and inspiration to help you feel confident in the kitchen, improve your relationship with food, and reach your healthiest version of you - whether that's simply eating better, gaining confidence, or supporting your weight loss journey.

My philosophy is simple: if it doesn't work with family dinners, work deadlines, and social events… it's not sustainable. Food should never feel complicated - it should be nourishing, balanced, and something you actually love and can sustain.

Mitch Caon

Founder of BARE

Dad of 2

Entrepreneur

I'm Mitch Caon - entrepreneur, co-founder of BARE and proud dad of two. Alongside my wife, Leah, I've helped grow BARE into an international movement, empowering thousands of people around the world to feel confident in their health journey.

I'm passionate about building products and bringing ideas to life - whether that's creating new features, scaling a brand, or finding ways to support people on their path to a healthier lifestyle. BARE focuses on flexibility and results that actually fit into busy schedules.

Beyond work, I enjoy quality family time and exploring new ventures and adventures. I'm currently studying nutrition to become a qualified nutritionist, working alongside our team of dietitians and nutritionists.

Simplicity Over Confusion

Healthy eating doesn’t need to be hard. BARE gives you a clear, structured plan that fits your lifestyle - no more guessing, stressing, or second-guessing.

Meal plans you'll actually want to follow

Forget restrictive. Forget generic. Our tailored meal plans are built around you - your body, your goals, and lifestyle - so you can stay consistent, feel better fast and finally achieve your weight-loss goals.

Start now

Meal plans you'll actually want to follow

Forget restrictive. Forget generic. Our tailored meal plans are built around you - your body, your goals, and lifestyle - so you can stay consistent, feel better fast and finally achieve your weight-loss goals.

Start now